These are self-employed workers, mostly women, always local. They have no union, no trade body and no collective voice. Until now, no accommodation provider has tried to give them one. Finest Retreats believes this workforce deserves recognition and is calling on the rest of the industry to follow its lead.

Sources & Notes: Portfolio ratio: Finest Retreats bookings data, 2021-2022. UK holiday let stock figure: 446,000 properties across the UK, according to AirDNA. This estimate is Finest Retreats' own calculation and has not been verified. Published in the interests of transparency and to support wider industry discussion.

 

N.B. Finest Retreats' economic research into the local contribution of holiday lets, compiled in 2022, is currently being updated for release later in 2026.