JOB TITLE

Digital & Performance Marketing Manager
(Part-time – 20hrs/wk, Work From Home, Flexible Hours)

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LOCATION

Working from home. If you are based in Cornwall then attending our office in Victoria occasionally.

 

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ABOUT US

Finest Retreats is a holiday lettings agent focused on delivering a five-star management and advertising service to our cottage owners. We’re a small, friendly team who work incredibly hard to deliver bookings and also organise the changeovers and maintenance alongside a brilliant housekeeping team.

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We consistently outshine the competition, have achieved glowing reviews from both guests and owners and provide a flexible approach which allows our owners to stay in control.

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We pride ourselves on being independent, friendly, and approachable whilst offering an efficient and excellent service. We believe it should be easy for owners to let their properties in a hassle-free way without penalties or restrictions, and that it should be easy for guests to get great service and fantastic hassle-free holiday experiences.  

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Thanks to our continued growth we are looking for a specialist Digital & Performance Marketing Manager to take our direct marketing efforts from 1 to 100. We have the platforms, tools and analytics all setup and scaling and optimising the campaigns is now for you to lead.

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ABOUT YOU

You will have at least 3+ years of digital and direct marketing either agency-side or in-house at a company where paid/direct/digital marketing had to be a foundational competence in the business. You’ll be able to provide personal examples of growing leads and optimising ROAS/CAC.

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You will know the importance of tracking, reporting and ROI (attribution, UTM parameters, conversions tracking), as well as an astute knowledge of all the tactical marking channels both online and offline. (SEM, paid social, display advertising, remarketing, direct mail, email, conversion rate optimisation).

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You’ll be adaptable and commercial – setting up landing pages and a PPC campaign one day and optimising SEO the next. Always with an eye on working on whatever is going to create the most impact. You’ll be solely responsible for the growth and technical day to day management of the marketing channels.

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Knowledge of the travel industry would be a big advantage but not a necessity – you could have worked for a company in any sector where direct marketing was an integral part of the business. 

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Knowledge of Hubspot (or other CRM) would be advantageous. You’ll certainly know your way around an Excel spreadsheet. Canva (or equivalent) experience would also be beneficial.

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Working from home (you’ll be required to attend office/get-togethers once every now and again), you’ll need a fast broadband connection and be happy and self-motivated enough to work remotely.

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ABOUT THE ROLE

The main tasks include (but are not limited to):
•    Management of Google/Bing PPC campaigns. Keyword research, bid management and negative keyword management.
•    Create content for and then build fresh display advertising and remarketing campaigns.
•    Build fresh paid social campaigns on Meta & LinkedIn (and possibly TikTok).
•    On-page SEO management.
•    Managing email marketing campaigns to guests and prospective owners.
•    Creating and managing weekly marketing reports detailing the drivers of ROAS & CAC as using Google Analytics / Looker Studio or equivalent.
•    Ensuring Google Tag Manager is working optimally across our websites & subdomains. 
•    Collecting and cleaning the data used in direct mailshot campaigns. Measuring their ROAS.
•    Managing the ad spend budgets across the different channels.

 

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THE DETAILS

•    Flexible working hours: 20 hours per week. 
•    Salary up to £50k per year (based on full time hours, pro rata for this part-time role)
•    32 days holiday per year (based on full time hours, pro rata for this part-time role)
•    Your birthday off.
•    Extra day’s holiday per year of service.
•    Laptop & phone provided.
•    Discounts at any of our properties.

 

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TO APPLY

Please send your CV and a short cover letter (can be in the email body) to richard@finestretreats.co.uk with the subject: ‘Marketing Manager’. 

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In your cover letter, please answer the following:
•    Your favourite UK holiday cottage.

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Any applications strictly not following these instructions will not be considered.